Fully written. Fully designed. Ready for your sales team to send. From £995. If our paper doesn't generate you leads, you get a full refund.
Our whitepapers generate hundreds of leads and closed six-figure projects for our B2B clients.
Every quarter, the same story.
Targets are climbing. Pipeline isn't. Your team is sending the same outreach to the same prospects and it keeps getting harder.
Meanwhile, the leaders in your market are publishing thought leadership pieces that get shared on LinkedIn for weeks, downloaded by every senior buyer in your market, and quietly turned into six-figure projects.
You'd do the same. You just don't have:
So the asset doesn't get made. And next quarter, the same story plays out again.
Walk into McKinsey, Deloitte, Gartner, or any of the top SaaS players, and you'll find the same playbook running.
Picking a question buyers are privately worried about. Publish a sharp, well-designed report that answers it. Use that report as the reason to start every sales conversation.
The white paper is your opening move. It gives senior buyers a reason to engage with you, and that engagement is what turns into pipeline.
A senior buyer who downloads your white paper has just told you three things:
By the time they hit your list, the hardest part of the sale — establishing relevance and credibility — is already done.
The only reason this works for the leaders in your industry and not for you is they have a team to make it happen. We're that team, on demand, at a fraction of the cost.
Gain an asset that attracts buyers. Whereas buyers are sick of receiving cold pitches for services, they are actively accepting, and are even grateful, to receive thought leadership pieces that solve their problems.
We frequently see 10-30% of whitepaper readers convert into project and requirements discussions.
Nurture and re-warm deals that have gone quiet. A relevant white paper gives your team a real reason to reach back out — something genuinely useful — which often kicks dormant conversations back into motion and primes them to re-engage in sales discussions. At the very least, you're staying top of mind and building relational-equity with your prospects.
Open up new conversations inside accounts you already serve. A sharp insight piece gets you treated as a strategic partner who shapes the market, which means more cross-sell, more upsell, and more expansion opportunities.
And underneath all three, there's a brand effect that compounds.
Publishing genuine research makes you look established, expert, credible, like a true leader in your market, instead of one more supplier sounding like every other supplier. Buyers notice. Procurement notices. Your team starts winning meetings before the call even begins.
A finished white paper isn't just one asset. Once it's yours, the same piece of research can be broken down into a steady stream of content everywhere your buyers spend time. A typical whitepaper can be broken down into:
You stay top of mind with your buyers across every channel they use, all from one piece of insight you paid for once.
Reach grows. Brand authority compounds. Sales conversations open up in places you weren't even targeting, because executives at your ICPs are seeing your name attached to original thinking, week after week.
Traditional agencies charge £20,000 to £60,000 for a white paper.
Most of that money goes on things that don't actually generate leads: weeks of primary research, layers of strategy days, a six-month delivery timeline that means the paper lands in a market that's already moved on.
Generating leads doesn't require any of that. What actually works can be simpler:
We focus on those three things and ignore the rest. That's why our papers start at just £995, not £60,000, and that's why our clients can afford to publish two, three, four, even ten papers a quarter. Target different segments, test different angles, and iterate fast.
The result is a rapidly-expanding pipeline of leads, spread across pain points, services, and target ICPs, instead of betting everything on one £40k flagship report that takes six months to produce.
What matters is leads. That's what we work with you on. If our paper doesn't generate them, you don't pay a penny.
No call. No pitch deck. Three real ideas, tailored to your market, in your inbox within one working day.